Winning the Instruction: Tactics Estate Agents Use and the Importance of Honest Valuations

Selling a property can be a stressful and overwhelming experience. The process often starts with selecting the right estate agent, but not all agents play fair. To win your instruction (the agreement to sell your property), some agents resort to questionable tactics that can leave you feeling trapped and frustrated. In this blog post, we'll dive into the common tactics used by estate agents, why they're problematic, and the importance of choosing an honest agency that prioritizes your needs.

Tactics Estate Agents Use to Win Instructions

1. Overvaluations

One of the most common strategies is overvaluing your property. Agents know that homeowners want to get the best price for their homes, so they may provide an inflated valuation to entice you to sign with them. While it might feel good to hear that your property is worth more than you expected, this tactic can lead to several issues:

• Extended Time on Market: An overvalued property may attract fewer buyers, resulting in a prolonged listing period.
• Price Reductions: Eventually, you may have to reduce the price to attract buyers, which can make your property seem less desirable.
• Stress and Disappointment: The initial excitement of a high valuation can quickly turn into frustration as the property lingers on the market.

2. Long Tie-In Periods

Another tactic is including long tie-in periods in the contract. These are clauses that lock you into using the agent for an extended period, often several months. During this time, you're unable to switch to another agent if you're unhappy with the service. The pitfalls include:

• Lack of Flexibility: You're stuck with the agent, even if they're not delivering results.
• Financial Strain: If your property isn't selling, you're losing time and potentially money.
• Limited Control: You're at the mercy of the agent's marketing and sales tactics, which may not align with your expectations.

3. Difficult Exit Clauses

In addition to long tie-in periods, some contracts include difficult exit clauses. These clauses can be confusing and onerous, making it hard for you to terminate the agreement. This can lead to:

• Legal Headaches: Navigating complex exit clauses can require legal assistance.
• Unnecessary Stress: The added difficulty in exiting the contract can be a significant source of stress.

Choosing an Honest Agency

Given these tactics, it's essential to choose an agency that values transparency and honesty. Here's what to look for:

1. Honest and Realistic Valuations

A reputable agent will provide a valuation based on market data and realistic expectations. They won't inflate the value just to win your business. Honest valuations ensure:

• Accurate Market Positioning: Your property is priced correctly to attract serious buyers.
• Quicker Sales: Realistic pricing can lead to faster sales, reducing the time your property is on the market.
• Peace of Mind: You can trust that the agent has your best interests at heart.

2. 0-Week Tie-In Periods

Agencies that offer 0-week tie-in periods give you the flexibility to switch agents if you're not satisfied. This approach provides:

• Control: You're not locked into a long contract, giving you the freedom to make changes as needed.
• Confidence: You can be confident that the agent will work hard to keep your business.
• Reduced Risk: There's no risk of being stuck with an underperforming agent.

3. Clear and Simple Contracts

An honest agency will provide clear and simple contracts without hidden clauses. This transparency ensures:

• Ease of Understanding: You can easily understand the terms and conditions.
• No Surprises: There are no hidden fees or complicated exit clauses.
• Trust: Transparency builds trust and a positive working relationship.

Conclusion: Sell with Us

At the end of the day, choosing the right estate agent can make all the difference in your property-selling experience. Avoid agents who use overvaluations, long tie-in periods, and difficult exit clauses. Instead, opt for an agency that offers honest valuations, no tie-in periods, and clear contracts.

Looking to sell your property without the hassle and disappointment? Sell with Us for a smooth, transparent, and stress-free experience. We believe in providing honest and realistic valuations, so you know exactly what to expect. Let's get your property sold with ease and confidence!